Competitive price intelligence for Cooper lighting
Insights
MAP compliance. MAP (Minimum Advertised Price) is the lowest price Cooper allows retailers to advertise a product at. Enter a MAP for each Cooper product below; every fetch checks each retailer's listed price for that Cooper product against it. One row per product: each chip is a retailer's latest Cooper price, red when it is below MAP and green when it complies. Click a chip to open the listing.
Product
MAP
Current Cooper price by retailer
Breaches in period
Last breach
Stock-outs. Whether each Cooper and competitor listing was in stock at every fetch in the selected period. The first table compares retailers; the second lists individual listings and how often they ran out. A "check" is one fetch of that listing.
By retailer
Retailer
Cooper out now
Cooper out-of-stock rate
Competitor out now
Competitor out-of-stock rate
Listings
Product
Retailer
Listing
Now
Out of stock
Went out
Last out
Promotions. Sales, coupons and deals seen on listings during the period, so you can spot which competitors discount, how often and how deeply. The first table groups competitor listings by brand; the second lists individual listings with their current promotions.
Competitor brands
Brand
Listings
On promo now
Promo frequency
Avg depth
Retailers
Listings
Product
Retailer
Listing
Current promos
Promo frequency
Avg depth
Max depth
Ratings & reviews. Star ratings and review counts for Cooper and competitor listings, and how they changed during the period. The first table compares Cooper with its competitors per product; the second lists each listing.
By product
Product
Cooper rating
Cooper reviews
Competitor rating
Competitor reviews
Rating gap
Listings
Product
Retailer
Listing
Rating
Change in period
Reviews
New reviews in period
Retailer scorecard. One row per retailer summarising how Cooper stands there, using the latest prices in the period. Gaps are per piece, Cooper vs the cheapest competitor; +% means Cooper charges more.
Retailer
Cooper listings found
Products compared
Cooper cheapest
Avg Cooper price gap
Below MAP now
Cooper out of stock now
Competitors on promo now
Gap trend. How Cooper's price position moved over the period: the average per-piece gap between Cooper and the cheapest competitor, one point per day (or per week for periods over a month). Above 0% means Cooper charges more; a falling line means Cooper is getting more competitive. Show it for all products, per retailer or per product family.
Average Cooper price gap per piece vs the cheapest competitor. Above 0% means Cooper charges more.
Price recommendations. For each product and retailer, a suggested Cooper price that keeps Cooper's per-piece price within your target % of the cheapest competitor. Change the target to see different suggestions. Suggestions never go below MAP and are a starting point based on the latest listed prices, not a pricing decision.
Product
Retailer
Cooper price now
Cheapest competitor (per piece)
Suggested Cooper price
Change
Note
Listing health. Problems with the SKUs, UPCs and ASINs mapped in Master data: listings Bright Data never returns or that disappeared, listings whose title, image or pack size changed (they may now be a different product), and brand mix-ups such as a Cooper brand mapped as a competitor.
Fix a mapping on Master data. Issues clear on the next fetch after the fix.